Chandraprabhu Jewellers
Branding
Chandraprabhu Jewellers, an established and trusted brand in Kolhapur, wanted an identity that spoke of their basic values: good quality, trust and goodwill. Their earlier mark had a swastika, which they wished to retain. Keeping these in mind, we created a mark for them with C and J, which when composed resembled two hands safely holding the swastika. This mark, when represented in violet and orange colours aptly defined their nature of business and their values